Meta provides features that enable you to run lead generation, including a lead generation advertising unit (“Lead Ad”), organic lead generation unit, or lead generation messaging experiences, allowing a Meta user to provide their email address or other user information to you (together, “Lead Generation Features”). Your use of Lead Generation Features is subject to these terms. You are solely responsible for ensuring that each Lead Generation Feature that you submit complies with these terms and the Meta Terms of Service located at https://www.facebook.com/legal/terms, or, where applicable, the Instagram Terms of Use located at https://help.instagram.com/581066165581870. If you are accepting these terms on behalf of a third party, you represent and warrant that you have the authority as agent to such party to use such features on their behalf and bind such party to these terms.
A. Lead Generation Data and Restrictions. "Lead Generation Data” means the information a Meta user elects to send to you through a Lead Generation Feature, which may consist of such Meta user’s name and email address, and any additional user information. You will ensure that no Lead Generation Features will be targeted to any minors. You will not collect any data that is sensitive or prohibited by Meta's Advertising Standards available at https://transparency.meta.com/policies/ad-standards/.
B. Disclosures to Meta Users. You will ensure that each Lead Generation Feature includes all disclosures and choice mechanisms necessary and sufficient to comply with applicable laws, rules and regulations, including any necessary offer terms promoted in the Lead Generation Feature (e.g., criteria to qualify, expiration date, or limitations on redemption) (“Offer Terms”).
C. Compliance Requirements. You may only use the Lead Generation Data in accordance with applicable laws, rules and regulations, including all applicable data privacy, advertising, telemarketing or other laws. Regardless of how you obtain content and information from users, you are responsible for securing all necessary permissions and providing all disclosures and choice mechanisms necessary and sufficient to use the Lead Generation Data. On your Facebook page or profile, or your Instagram account, you must provide a mechanism for users to contact you and you agree to respond to any requests by users for more information about your use of the Lead Generation Data.
D. Limitations on Use of Lead Generation Data. You may only use the Lead Generation Data in accordance with these terms. If you use the Lead Generation Data for any purpose other than to provide the service associated with the call-to-action in the Lead Generation Feature, you are responsible for obtaining consent as necessary from the Meta user. You must comply with any necessary Offer Terms promoted in the Lead Generation Feature and any consents or additional terms and conditions agreed to by the Meta user (including any privacy policy you link to) when agreeing to provide Lead Generation Data.
E. Do Not Sell; Affiliate and Agency Use. You may not sell Lead Generation Data under any circumstances. You may only transfer Lead Generation Data as permitted by this section. Lead Generation Data may be transferred if the recipient only uses the Lead Generation Data to fulfill the purpose for which it was collected (as described by a reasonably prominent notice and agreed to by the Meta user at the point of collection). In the event you share Lead Generation Data with a third party, you do so solely at your own risk and you will ensure that any such third party complies with these terms and all applicable laws, rules and regulations. If you are receiving Lead Generation Data on behalf of an advertiser, you may only use or share such Lead Generation Data on such advertiser’s behalf and you may not augment, commingle, or supplement such Lead Generation Data with any other data from any other advertiser.
F. Security. You will have in place appropriate technical and organizational measures to protect Lead Generation Data against unauthorized or unlawful processing and against accidental loss, destruction or damage, and which provides a level of security appropriate to the risk represented by the processing and the nature of the data to be protected. Lead Generation Data may be made available to you through protocols specified by Meta (including Meta APIs), and your use of such protocols must comply with Meta’s Platform Terms.
G. Modification and Termination. Meta may modify, suspend or terminate access to, or discontinue the availability of, the Lead Generation Feature at any time. You may discontinue your use of the Lead Generation Feature at any time.
These terms govern your use of the Lead Generation Features. They do not replace any terms applicable to your purchase of advertising inventory from Meta (including but not limited to the Meta Advertising Standards), and such terms will continue to apply. Lead Generation Features are subject to the Meta Commercial Terms located at https://www.facebook.com/legal/commercial_terms, and are part of “Meta” under the Meta Terms of Service (https://www.facebook.com/legal/terms), which includes the Self-Serve Ads Terms located at https://www.facebook.com/legal/self_service_ads_terms, the Meta Advertising Standards located at https://transparency.meta.com/policies/ad-standards/, the Meta Platform Terms located at https://developers.facebook.com/terms/, and the Pages, Groups and Events Policies located at https://www.facebook.com/policies_center/pages_groups_events. Your use of the Lead Generation Features is deemed part of your use of, and actions on, “Meta.” In the event of any express conflict between these terms and the Meta Terms of Service or, as applicable, the Instagram Terms of Use, these terms will govern solely with respect to your use of the Lead Generation Features and solely to the extent of the conflict. Meta reserves the right to monitor or audit your compliance with these terms and to update these terms from time to time, and your continued use of this feature constitutes acceptance of those changes.